A Dreadful Digital Delight

Today I got to sit down with some people from Fallon and really give some honest feedback regarding their work experience program. At the moment, the placement last for two weeks. (This is similar to most agencies) However, Fallon is far from similar to any agency, so rightly so their work experience should attract and train young talent in a way that is true to Fallon's nature.

To describe some of the agencies I have worked at, JWT is extremely posh and powerful, similar to the agency in the film What Women Want staring Mel Gibson, but on a more global scale. Saatchi & Saatchi is a brand in itself, with a name and highly experienced talent stretching between every cultural hub and booming city around the planet. Fallon, starting from the states and stretching to London and Tokyo is a highly creative power house full of young talent who not only live and breathe this industry, but are obsessed in the best way possible. Every agency packs its halls and floors with highly passionate people, there is no doubt, but if you're lucky enough to get in the doors here at Fallon, my point is, you better leave with a proper jolt to what you thought the industry is really like. It's too soon to tell what the exact new layout will be for Fallon's work experience, but from the meeting I had, it's definitely one people should be on the look out for.

I would also like to instil some insight for those of you interested in planning, which is to immerse yourself for the digital revolution. It has been said and reported before, but if you really want to get a look at just how great this shift from the traditional to the digital culture, check out B-Reel.com.

I won't go into any more detail on Hotel 626 except to say, it is the most engaging way to interact with Doritos. It is an online interactive film which will scare you to your core and excite your adrenaline, but you have been warned, it is a seriously frightful experience! Log on and see for yourself. Don't forget to tip the maid...and don't think closing your browser and turning off the computer will save you, once you're checked in!