Sunday 18 October 2009

The Bay Cronicles (1/10)

Planningness Oct 2009 San Francisco






Over 2 days at one of the many Acadamy of Art buildings in San Francisco, Mark Lewis (Planning Director for DDB West) put on a great show!!!

I took to the sky late Friday night, unfortunatly missing the first day of seminars, but landed safley to jump into the action of day two!

My seminars began promptly at 8:45 with Connection Planning in 2009. Over the course of 2 hours we broke down a now media planning silo, and built a new perception comprising of a 51/49 percentage of experience planning and media planning, respectivly.

Next was the use of Commercial Semiotics. Very helpful for young planners. We got to dive into a great ad, of which I'm familiar, Sony Balls by Fallon London (among other pieces of art and technology). We deconstructed the consumer, social, and cultural research aspects of the piece to really get at how semiotics is about defining culture.

After lunch I participated in How To Do Stand Up Comedy. This was intense but highly insighful as to how effective writing and planning can truly deliver a great narrative. Another high point, was the reality that great comedy is built on negative connections, which a nice approach to the positivity storytelling that adland is all about!

Nearing the end of just one day, Adrian Ho from Zeus Jones really helped define planning in the 21st Century & Modern Branding tools. We got into groups by which month our birthdays fell into and developed new and innovative tools for which could help bring a brand into the modern world. Team August really delivered a great way of bringing the battle of Love & Hate into the conversation about 'where my brand is and where I want it to be.'

We were lucky enough to have a last minute, quick tutorial lecture on story telling and it's power, followed by drink complements of Google!!

Planningness 2010 is a MUST, for if you like what you just read, it was only 25% of what was available over the two days. Imagine what next year will bring?!?!

-- Posted from my iPhone

Wednesday 14 October 2009

Meaningful Moments (This Is A Long One...)

Today I was reading the Real Simple magazine after the mailman, on his daily route, stopped by the NYSC to drop off some much needed tools of procrastination. For once, my coffee is all gone, the towels are all folded and my phone is all but buzzing from Gchat, I eagerly await anything the mailman has to deliver.

I found an article consisting of writers detailing their meaningful moments in a day. Their stories are full of the insight you just can’t get from surveys, focus groups, and mass marketing events.

4am – Edwidge Danticat, Author of Breath, Eyes, Memory and Brother, I’m Dieing
A Morning Lover
From her childhood memories of growing up in Haiti and taking to the streets with her family to prayer meetings called kowots, she loved the fact that in the usually lively and rambunctious neighborhood where she had lived, just being able to hear her and her families voices echo in the silence, was “devine.” In her adult life, she adores 4am where she can savor the moment of climbing in for a snuggle with her husband and children before the day begins.

6:30am – Rick Moody, Author of The Diviners, Garden State, and The Ice Storm
A Paper Fetcher
Rick grew up always venturing out to find the morning newspaper at first due to keeping himself on a budget, but later grew to love his quiet stroll of unpopulated streets, to chat up the guy at the newsstand. He calls it “sublime.”

After Sunrise – Roxana Robinson, Author of Cost and This Is My Daughter
A Sunriser
Standing on her back porch where the air is fresh and cool, she observes the morning dew and the arrival of the new season.
“I stand looking. There is a mist at the end of the meadow, and a fine, tiny curl of steam rising from my coffee. This is the moment I want to be in. …Sometimes there is just the wind, shifting the dry stalks of the grasses, moving the last leaves in the woods. I breathe in the cool, damp air. Everything is poised. The day is about to begin.”

Post-School Drop Off – Rebecca Barry, Author of Later, at the Bar
A Caffeinated Gossip Girl
After having kids and refusing to fall in line with other parents who go straight to work after dropping their kids of at school, Rebecca ensures she has ‘her’ time. She makes her way to her local coffee shop where she intersects with her neighbors, to listen to stories about people’s spouses, jobs, and children. Rebecca is leading the movement to bring the Happy Hour to the morning, complete with good coffee and a cozy place to sit, while listening to other people’s business

10:30am – Monique Truong, Author of The Book of Salt
A Deputy Caretaker
After her late cup of coffee, Monique begins to “walk the grounds” of her Brooklyn home where her and her husband have a fig tree, several citrus trees, a variety of herbs, and a couple of potted flowers. She inspects them long after her husband did before she awoke, noting anything that has sprouted, bloomed and wilted. Through out the day, Monique and her husband text and call each other to go over the details, and compare notes and complain about the squirrels. She says, “the joy is also in the sharing of this small piece of earth with my own constant companion.”

Noon – Lily Tuck, Author of The News From Paraguay and Woman of Rome
A Lunchtime Lover
While Lily’s morning most reflected by own when I was working for the Saatchi Saatchi Fallon group, her day is built around her sandwich. On her way to work after picking up a coffee, reading the paper, and picking up a sandwich, she starts her day with e-mails blogs, eBay, and phone calls until before she knows it, its lunchtime. She takes a moment to enjoy her sandwich with a glass of soda water. Now the day has its divide from its start. Lily’s afternoon lies dead ahead for her to work and write diligently into the afternoon.

3pm – Amy Bloom, Author of Away and the forthcoming Where the God of Love Hangs Out
A Devout Napper
Three o’clock is Amy’s naptime and has been for 50 years.
“My nap is a forceful, accomplished lover, for whom I have bought, over the years, a few appreciative tokens (a mammoth couch, an indestructible blanket). I submit; I wallow, I revel in what’s coming. When this hour rolls around, I put down my work and open my arms to Hypnos, and his handsome sons, Morpheus and Phantasus – not ones to say no to a nap.”
6pm – Geraldine Brooks, Author of March and People of the Book
A Dinner Maven
“I love the moment when we all pull up out chairs and sit down to dinner. Most nights, if it’s just the five of us, we are around the kitchen table. So there are a few minutes of transition between the flurry at the stove to the clatter of tableware and the passage of dishes across the room. Then we all take a deep breath.”

6:30pm – Ann Hood, Author of The knitting Circle and Comfort
An Evening Connoisseur
Ann’s day begins early from waking up two children with a decade between them, slurping down her coffee, driving her kids to school, finding clean socks, signing permission slips, answering phone calls, meeting deadlines, waiting for repairmen, retrieving her kids and cooking dinner all while emails flow freely as if like water falling from the sky. Finally it is 6:30pm, Ann hears the sound of her husband’s key in the lock, and in an instant all the driving and the fixing is worthwhile, as she gets a kiss hello and uncorks a bottle of wine over the sharing of what has happened in their hours apart.

8:30pm – Jonathan Safran Foer, Author of Everything Is Illuminated, Extremely Loud and Incredibly Close, and the forthcoming Eating Animals
An Inbetweener
From spending hours staring at his blank screen wanting only to turn it off, Jonathan knows he will eagerly anticipate turning it back on during his commute home. From spending, what feels like a century, putting his children to sleep, Jonathan finds himself wanting them to wake up again. Jonathan feels most himself between the having done and the having to do again.

The Kids’ Bedtime – Ayelet Waldman, Author of Bad Mother and Love and Other Impossible Pursuits
A Storytime Mother
Ayelet’s joy can be found in the most bittersweet 20 minutes spent with her eight-year-old daughter Rosie. Rosie loves books and stories; she can recount the exact plot of every story Ayelet tells her. All Rosie ever wanted to do was read but she is dyslexic, as a cruel twist of fate. Nonetheless, after courses, tutors, boxes of sight words, Rosie and Ayelet curl up under the covers, as Rosie defiantly reads against her disability to one day be able to read on her own and one day, as Ayelet foresees, possibly write.

Late At Night – Monica Bhide, Author of Modern Spice
A Reflective Simplifier
Monica takes her time getting into bed and once under the covers, gently combs through what she is thankful for in her day. From her husband making his appointment on time, being able to find ointment for her son’s scraped knee, to her being able to cook a delicious dish. Although hesitant at first to begin this routine after a friend’s council, she has welcomed a sense of piece and centering of her mind and she drifts off to start another day.

While value is constantly being redefined and strategies are built around provoking rare moments to illicit timeless emotions, turning small routines into simple joys is where the real stories lay waiting.

**These people and stories were featured in depth in the November issue of Real Simple magazine, titled The Most Meaningful Moment Of My Day

Strategy Featuring Timberland (AD Lad's Honor Role)

No this is not album or a new release chart topping single, but more like one the most on point strategies for the current pulse of Timberland's target market. Have a look for yourself...




Mullen's Stay On Your Feet campaign is offers an experience far beyond shoe shopping, after a deal with CareerBuilder.com to help blue collar workers find jobs and share their toughest day on the job for a chance to win a pair of the shoes. Timberland is becoming an enabler and offering value to time spent.

This is a footprint to track!

iPhone Makes The World Smaller




I just downloaded the Free Photoshop Mobile App and transformed a large London landmark into what looks like a smaller colourful model. I am not claiming that by sharing my photo via 'social media' is the agent of miniaturization (for media is a 'where' and being social is a 'how'), because people have always participated in debates and conversations about stories, ads, events and more.

At a time when the world is litterally at my finger tips, there is something to be said for the power behind those wielding an iPhone.

-- Posted from my iPhone

Tuesday 13 October 2009

My Lady In Red

Once upon a time ParĂ­...
Sometimes looking back at great moments in my life causes a pause. A momentary freeze from the surmounting stress or change that is about to take place.
This is for someone very dear to me who I miss spending days with very much.
-- Posted from my iPhone

Monday 12 October 2009

Rate My Wobble




Check out this first ever out of season ad for comic relief with Gordon Ramsay's sauce line, created by Fallon London and me, AD Lad!!!!
Well ok, maybe I'm not in the advert, but I was pushing the cart into the shot and trying to make it as wobbly as possible without causing the sauce stack to fall over.

I was sitting at my desk at Fallon a few months back, when I was asked to show up on the set of a Gordon Ramsey advert. Fallon had a car pick me up from my flat in Hampstead and wisk me away to south east London. I felt like I was an X Factor finalist (Ad Lad's powers of achieving new levels of lameness can stop even a speeding bullet). The glitz & glam of it all quickly dissolved as I stepped out into an empty lot and made my way up to an abandoned super market to lend an extra pair of hands as Shop Clerk #2.

The day started with, I have to say the best damn sweet sausages I had ever tasted. They must have had a maple glaze...
mmmmm....maple glaze. Kinda makes you hungry now right?

After many actions, cuts, and "Michael can you make it more wobbly?," I managed to get a balance between pushing the cart in time with the mobile camera crew while keeping a steady wobble. So if you're one for critiquing, then hit the play button again and rate my wobble!

Saturday 10 October 2009

Everyone Is A Critic?

My Dog Jazz...

Great creative used to be defined by traffic reports and a boost in sales...today however, emotions drive success and if a brand or story can make anyone; man, woman, dog and cat, feel that "I wish I could have been there" moment, then you know you're on to something!