Strategy Featuring Timberland (AD Lad's Honor Role)

No this is not album or a new release chart topping single, but more like one the most on point strategies for the current pulse of Timberland's target market. Have a look for yourself...




Mullen's Stay On Your Feet campaign is offers an experience far beyond shoe shopping, after a deal with CareerBuilder.com to help blue collar workers find jobs and share their toughest day on the job for a chance to win a pair of the shoes. Timberland is becoming an enabler and offering value to time spent.

This is a footprint to track!