Monday, 22 June 2009

Super Simple Smile

Everyone is looking for the next big trend amidst the biggest recession in living memory. Plans, budgets and people have greatly transformed. My life certainly has taken a new shape over the past year. Messages between friends, family, colleagues and businesses have become diluted with so much extra information. Often when I communicate an idea or course of action to people, I tend to spend more time giving supporting evidence than necessary. I often forget that, while having reasoning for an idea or action is crucial, its only relevant to the thinker himself. It might seem as though it's a polite gesture in a conversation, but more often than not, a smile is the only reaction you need.
Smiling is the most simplest expression indicating pleasure, favour or amusement. Of course there are variations of the emotions behind a smile, but in most cases it is the response everyone wants, but often overlooks. Take for example the Law of Diminishing Returns. In both business and in life, although achievements happen time and time again, the rate at which they are given praise decreases over time. When I first made the Honor Role in High School, my parents were effusively proud. I got taken to dinner and I was able to pick out not one, but two video games. I was the talk of the town it seemed at family bbqs and in phone conversations. It was a fantastic feeling. I have always kept my eyes on the horizon to constantly achieve Honor Role-like status in everything I do. I will no longer experience the level of praise as I once did back in High School, however there is little difference in the smiles I received then, as I do today.


I tread carefully with the next statement. We as individuals need to step back to an earlier mindset, not for nostalgic purposes, but to when things were simpler and messages were far less complex. In fact messages used to take the form of a simple shape which would cause the simple reaction known as smiling. While I was pursuing work experience within advertising agencies and networking like it was my job, I took up a part time teaching role at a primary school in Primrose Hill. I was an aid for a particular child in the reception class. However, my role soon became the 2nd teacher's aid for a classroom of 30 four year olds. They would recieve stickers, for not only doing great work such as learning the letters of the alphabet, but also for being great listeners and helpers. Like anyone, they were disinterested in doing anything that wasn't fun if there were no stickers at the end of it and once they were lucky enough to get one, they wore it all day on their sleeves, hands or book bags. More often than not, would come in the following day with the same sticker decorating their uniforms.


There is a child in all of us and I for one have not lost the appreciation for a gold star. If account teams, peer groups and people in general began handing out gold star stickers, then smiles would quickly follow! There is an experiment I would love to test out and I would encourage anyone to try this. Next time you find yourself about to go out on a date, out with friends or meet for a business lunch, suggest a restaurant which has paper on the table and a cup of crayons. Be the first to begin drawing and encourage your party to do the same. Aside from it being a great catalyst for creative conversations and ideas, take a moment before the check comes and award your table with gold stars for their drawings. Messages can be as simple as the Super Simple Power of the Smile. :)
Images are from Getty Images (www.gettyimages.com)


Sunday, 21 June 2009

Things I Will MIss

The view from my front 'patio' in South Hampstead

What's in My Bag

Its a Sunday Afternoon and after a BBQ and before Waitrose closes early, I had some fun with my iPhone and contents of my Man Bag :)

This pen writes like a BMW drives!

"e" was spectalar! Brilliant and hillarious! I hated finishing it so quick.


I got a chance to meet Bob at HQ. He even signed my copy of his book!

It’s ADventure Lad!


Far from being mild mannered and wearing skin tight spandex, I too encounter everyday mircales and a few of life's villians. Personally the last two years of my life, I truly believe, have set a foundation for the person I am growing into. Life in general seems to be a mixture of tiny personal victories and disruptive failures. It is in that disruption however, that I have found some clarity and only through embracing those failures have I been able to really live.


Laurence Green, a partner at Fallon London, spoke about how communications and great strategies are built around the mantra of creating a 'bigger here and a longer now.' 6 months ago, I would not have had the same appreciation for that statement as I do now. Currently I am on a metaphorical roller coaster, much like everyone else, gripping the handle bars and praying not to get thrown from the carriage. I have recently come to decision to make a move back to New York City. This move and the work I have done researching about consumer trends shifting to realign themselves with the economy, have further defined my perception of Value. Of the many things I hold to be of value, these are at the top of my list:


  1. My ability to seek out the small of things in daily life; such as a free coffee or finding a £5er under a bench
  2. My family of friends and relatives I have never been more proud of my younger sister and her triumphs through extremely tough times, she is now interning at JWT New York and my very best friend who has managed to put up with me and helped re-align me when I sometimes loose sight of what matters. She is a true Lady.
  3. My faith in people to see beyond their respective “To Do” lists and routines, to allow for complete strangers to enjoy an iconic moment in their lives, hence the following you tube video
What is your take on Value?

Wednesday, 17 June 2009

iPhone Apps vs. Grad Apps...

As I sit on my couch anxiously awaiting my iPhone 3.0 update to install, it got me thinking of what I was up to, this time last year. I used to live in Notting Hill working as a live-in resident advisor for about 30 American students getting a taste of London life. I had taken time off from my internship turned random sketchy job to devote my summer to studying for my final examinations. Not only was I trying to re-learn what I was taught back in the fall, but I was giving up my first London summer to drown myself in case studies and scholarly journals. YUKO

In September I came to the late conclusion that what I should have been doing was seeking out agency 'open days' and prepping for the 3-day mental drain of turning your life into a creative story no longer than 50 words! Talk about a creative hip check...

My first graduate application was JWT London's. It seems intimidating but in all honesty it really is insightful to wake up your creative side. At first you might get consumed, as I did, to try and outwit the many people who will be submitting a similar application.

ADventure Lad's ADvice: Put down your pen, go make a spot of tea, watch an episode of friends or go to the gym. Then think about a place you loved visiting over the course of your life... Once your in a better state, take a deep breath and pick up your pen or brush the keys of your Mactop or PC and ..... just be yourself. Don't force it.

The blog called AdGrads is VERY helpful for those of you about to dive into the new Grad season. I think Lowe London's might still be open, if the deadline hasn't closed yet...if not, then Hurry! I remember glancing at it, and it looked quite fun!

For JWT London's 2009 applications, about 2000 people applied, 125 were selected for interviews, 25 of us made it to the two day assessment and a final 6 were chosen. It was great fun and I met some great people whom I suspect I will cross paths with again and I have the pleasure of knowing two of the new trainees. The ONLY way to make it through, is to LIVE & BREATH the ad and most importantly Be Yourself, in the application and the assessment, if you're not as you would be in front of the mirror at home when no one is looking...you can easily get overshadowed.

If you apply and make it through, you will definitely have a great two days!

Time to check my iPhone update. Yippee

We Open on Wednesday evening in Hampstead

Welcome to the AD STORM!


This blog will be a collection of 'Things You Don't Learn In School' for all those interested in stepping into Adland. I too am weathering the storm that strikes at random, devastates many, and alters courses. However, in every storm there is that moment when you realize, 'I can either sit and wait for it to pass or I can make the most out of this!'

Growing up I had no idea of what I wanted to do. On some level I felt too much like a child to fit into a professional suit. Before my jump over the puddle, becoming exposed to the world of communications began in 2006. Along the way, my creative side began to take form turning my inner child (thinking he was going to be an X-man when he grew up) into someone who felt confident turning his ideas into actual stories which people could interact with.

I'm 24, I moved to London in the summer of 2007 to complete my Masters in Business. After working a few jobs here and there, on November 4th 2008 I fell in love.

A planner was speaking about his agency's approach to advertising, as a land of ideas and the people he saw everyday were called storytellers. Hearing that, I couldn't think of wanting to pursue any other career.

My goal is to hopefully help those like me, who right now, are waiting for those like Robert Senior to knock on my door and ask for help on that 'typical troublesome account,' in return for an agency job. I don't have any trade secrets or a definitive 'in' to the industry, but I have become what my best friend calls a 'Professional Intern.'

For a taste of what is to come, I have some stories to share about graduate applications, assessment days, work experience, networking and a few odds and ends.

I sincerely hope you enjoy reading this blog, as it could end up to be a time line depicting the next mover and shaker of Adland!