Thursday, 9 December 2010

Airport Anticipation

Would you look at all the dust around here! It's been AGES!!

Here is what you missed:
I moved into the East Village, met loads of new people and fell in love with my roommates! I have been at Wunderman New York as a planner / social media strategist working on some interesting brands alongside some drop dead talented minds. I will be taking an improv class in the new year with the Upright Citizens Brigade and will be apart of a Google-Agency training course for the changing landscape of SEO marketing and social media... And that's what you missed so far on AD STORM.

Diving right into it - Over the past day or so I have been tackling a creative brief in which airport lounges play a big part and it has gotten me thinking of just how great airports really are. Obviously the imagery of Love Actually might come to mind for most of us and for the other half, the stress of flying. Although, when I look back to the first time I traveled to what I've done so far and to the hopeful future, there is nothing more exciting to me than being able to walk around, sip, drink, smell, shop and people watch within an actual space dedicated to anticipation.

Now I have done quite a bit; the double digit layover which leads to public napping......needless shopping, tipsy chatter...
...the sweaty marathon, and the relaxing first class cabin experience...but I have yet to experience the infamous ... the glorious ... the hailed airport lounge!
At first, my research brought me to the amenities and features offered to the likes of the higher social and financial echelon, in hopes that I too one day would get to smell the same air, sit in the same seats, and taste the same champagne...until I stopped myself. The airport lounge is no more different than the airport itself apart from a few walls (sans the free food, drink and plush seating). In the context I began thinking of what a lounge and airport really stand for isn't as simple as a line between the 'haves' and the 'have-nots'. Status isn't just about access or symbols anymore, it's about what you experience and can share with others that come from these perks and the lack there of.

In my experience so far as one of the 'have-nots' I once spent 3 hours testing out the inclined people-movers at the Amsterdam airport; first standing up-right, then sitting Indian-style and shortly after, laying flat on my back. You might think it weird (It's ok - I kind of do too now thinking back on it) but at that moment, it was my very own experience and I love looking back on it and may sometimes share it regardless of it's lack of a point, plot, or punch line.

Now, I hope it is easier to imagine the experiences had within these lounges aren't too different from ones had outside of them. Be it a first sip of Dom amidst fellow lounge-ians, or the first true Italian cappuccino mustache shoulder to shoulder in the food court; the first time you feel apart of the elite, or the first time you feel just as cultured as anyone next to you in line for the loo (Because it's not just any old loo ... it's the loo in the ___[insert city here]___ airport.)

Take a look at this website where status is no longer just about symbols, recognition or access, but more about the stories that come from them. This is what unites us; the desire to experience something. Sure there are places where status and access matter, but for some reason in an airport, every traveler is there for a single purpose filled with a shared feeling. Anticipation.

I'm now itching to take to the skies once again, in hopes of meeting someone new. :)


Up Up and AWAY!

Thursday, 15 April 2010

The Start Of A Never Ending Weekend

To bring to life my prior post on how the last few years have felt like a Never Ending Weekend, in both an amazing and a drawn out sense, it would help if I brought some of the main events to the foreground.

First, let me state that packing my bags and moving to London in the late summer of 2007 under the guise of pursuing a graduate program, was by far they best thing I have done with my life, so far. The places I tasted, the strangers I laughed and cried with, the people whom I grew to love and will forever keep with me in some shape or form, and not to mention, the places where I have lived while in the story city of London are all contributors to my very own story.

In the context of AD Land and the planning discipline, well tis a bumpy road filled with upsets, triumphs and a never ending flow of insights if you know where to look. Those who are all the way up in the high planning seats in those top and up-start agencies all once came from a different industry, background, passion, hobby, you name it. I have mentioned before that planning, while it can be seen as another way of researching, is a way to bring a truly social aspect to a problem, and the best problem solvers comes from the bumpiest of roads.

I am far from anything great in the planning community...yet, however my Never Ending Weekend began with the infamous student visa dilemma. While applying to, interviewing for, and competing at the JWT London Graduate Scheme in 2008, I had begun my story soon bouncing to other tradition shops such as Saatchi & Saatchi on 80 Charlotte street, and soon to Fallon London to be amidst the great minds that helped bring to life those Cadbury & Sony adverts. While stepping over the front stoop of Saatchi, reading "Nothing Is Impossible" every time, to indulging in the free coffee bar at Fallon where shoulder rubbing with Robert Senior and Laurence Green is common, I was still bound by the title of "glorified work placement." I say this not driven by ego, but by definition a work placement lasts only a week or two at best in London Ad Land, and for me to have been asked to remain on and later return, I had really began to see I had some sort of talent for this thing called planning and I wanted to make it permanent.

Being a Yankee in London has its fun at happy hours when locals think the only words or phrases we know start with...
"omg, like totally awesome _______(insert normal sentence here)______."
It also has its perks when we begin to hint of the various forms of sweet treats we all grew up with, obviously among some other perks here and there. However, the most difficult is the limits placed on really being able to start a life.

My student visa, while granting me leave to remain in England, at the same time, placed limits on my potential to earn, work, live (due to references needed to secure a legit flat), and travel without being constantly grilled about my life's choices leading up to standing at that grey border control kiosk where a grimmace framed by bullet proof glass made me feel less of a human as I prayed for a wee bit of ink to release me from what seemed like a timeless limbo. As I was faced with difficulties around my graduate program's stipulations and that of the visa application for extending my stay, I soon found myself in a room somewhere in Farringdon, awaiting my turn to plead my case to a judge and a rep from the Home Office, with an audience of two lawyers and others making their cases to remain. While sitting at the small desk, with a legal foundation to argue my case, equal only to watching a dozen seasons of Law & Order and The West Wing, I began. As words came out, I remembered my life over the past two years, the triumphs and the upsets, the people and what was to come, until I was interrupted by the Home Office rep,
"There is no doubt, this young man has fought to make a life for himself here, however he has no family ties keeping him here, only a social circle at best, and a career which is not limited to the shores of England."
[I gulped]

This man just transformed me and what I knew as my life in London into a cluster of crumbs to be swept from the table. The only thing I had left was the most basic reply I could think of...
"I'm here today to plead my case that after studying and working, I simply want to be here in London, apart of everything."
The judge peered over her glasses, took notes and professed to the court a summary of the facts raised and informed me, she would decide by the following fortnight.

Despite the most dehumanizing experience I had just encountered, as the judge uttered, "fortnight," I thought to myself, cool! I still wanna live in a place where you can speak like this, where knighthood, castles and perhaps even dragons once ruled the same lands, I was walking on. I began at that moment to think that being a Yankee in London, allowed me to see things, others sometimes miss.

Unfortunately, events that followed weren't all ideal as I was planning on a move, parting from someone I cared for deeply, have less and less pounds to play with (money not fat), and finding that while the traditional shops I had been at thought I had great potential, the upsetting economy paired with my visa uncertainty did not allow for any permanent reality in London.

As that fortnight approached, I had already accepted my new reality of moving back to the States, so when I received a letter from the Home Office stating I had won my appeal to remain I was thrown into a fog of "what ifs" aching for someone to swoop in and give me the answer. I was soon informed that while I had come out victorious, it meant beginning the whole 8 month process again with no passport, no means of secure funds and back to square one. This was unfortunately, while not impossible, far from desired.

And so, with my bags packed and a few tears, I said goodbye and took to the skies on another adventure!

Stay Tuned...

A Never Ending Weekend

2008 & 2009 & parts of 2010, speaking in the macro, was a very intense and volitile time period in regards to salary, security, and other economic buzz words. Speaking in the micro, I fell in love with a post code vs a zip code, had a priceless relationship, and began to finally uncover a passion for a creative career.

I began this blog with inspiration from Lady and the major players in social comms in my flat off Finchley Rd in South Hampstead London, as my roommate rolled his eyes and pottered about with his GHDs ;-P. However, along the way as I developed my voice, commented on my surroundings, and made some major changes, I fell victim to the mist of lost blogs. (Just for kicks & giggles let's call it what some great writers before me -- Bill Shakespear, Bill Wordsworth, Brit Spears -- have called it, writers bloc)

[PS- I'd punch me too at this point but I've already placed blame on the vino, as should you]

Anyways, back to my long excuse ... rather than go on about tips on staying active during a personal slump, I'm just gonna call it an almost Never Ending Weekend. Along the way, of course I've lost, I've fought, I've had a blast, I've flown, I've moved, I've interviewed around the world it seems (short of Asia, but I did make an attempted with Fallon Tokyo one time) and I've sat on my ass. After trying to define the job hunt in a new way, I thought back to the angxt I felt on a Friday, knowing I'd not get any prospect emails until around the following Tuesday. So looking back on things, it has really just felt like a Never Ending Weekend.

Now, I know out of the handful of followers I have, a never ending weekend sounds LUSH, but I mean it in niether a long awaited for sense, nor in lieu of saying "what a drag."

[how many of you want me to say what I mean by now, if your still with me...?]

As a Planner it's my job to dissolve a mess of Questions, Comments, Concerns, Problems & Issues*, down to a single idea or "insight," and yet as this is MY BLOG I wanted to describe something as hard to describe as the Job Hunt for a Jr Planner, in my very own way, using my very own story.

I will be using this week to really push a short but sweet story forward for those coming up the 'pike.

Stay Tuned...

*Shout out to middle school crush & high school teacher, Courtney ;)

- Created, Edited & Shared using BloggPress on iMike

3D & QR Code Tech

It's been a long time and I have some thoughts and moves in the works, but in the meantime I would love to share some thoughts I have on creative strategy for planners coming up the 'pike.

December 18th 2010 brought about a large change in demand when Avatar hit the theatres in 3D. From that moment to it now being the 'biggest movie of all time' quoted Details magazine, 3D technology went from being a novelty to a necessity for not only the tech savvy consumer, but the modern family as well.

Howard Stringer, CEO of Sony has not only been in the race for 3D, he is at Sony's helm with a goal to fuse it into the fabric of our everyday lives. While Samsung, Panasonic and Toshiba are releasing new TV models, some critique Sony as betting the credibility of its entire ethos on the ability to convince the 2.0 consumer that 3D is the new reality. Wired's Karl Greenfeld claims Howard is doubling down on aggressive new formats and betting big on a holistic roll-out, in that TV, Playstation, Vaio and BluRay are all to support 3D innovations. "Sony products seem to be exactly what we didn't even know we were waiting for," says Howard in Wired's April issue. Many see this as a shake-up, and Howard is not one to dwell on the past, however, using Sony's ability to be ahead of the market when it brought the first; pocket transistor radio, the cassette tape player, the home video recorder, the CD player, and the 3.5 floppy disk (to name a few) to the market, regarding 3D, it's go big or go home time.

Product innovation in the consumer electronic category has no doubt built bridges between two worlds, much like 3D technology is doing. Camcorders are snapping photos, cameras are recording video, handheld gaming devices now store and stream music, and the 'smart' phone can do all of the above and much more! QR (Quick Response) codes were seen as the bridge between the Internet and the 'outernet,' during SXSW 2010 and if this notion be true as many suspect, the phone is the obvious tool needed to bring about such a reality. It can be said that what 3D is to home entertainment, augmented reality is to the mobile experience. I disagree for the reason that augmented reality provides a simple sense of an environment much like a 2D viewing experience does. 3D goes beyond the screen to bring an experience to life, just like QR codes have the ability to bring digital content to life not on a mobile screen but out in the open, on street corners, buildings, monuments and the lot.

February's issue of Details magazine dedicated 4 pages of a men's wear fashion spread with QR codes. Using a recognition app enabling a mobile's camera to focus in over a QR code, launches the mobile browser leading the consumer to a coupon respective to the fashion spread's QR tag. According to a sneak peak from TechCrunch, Facebook is testing the use of QR codes which link to a retail location's facebook page. The QR codes can be printed out and displayed for customers to snap a photo of them as a means to 'check-in' within the cloud. Further more, there are rumors of Real Estate companies and brokers adopting a QR code strategy. Flyers would display a QR code, that when photographed the consumer would instantly see a video tour of a house and/or specific details right on their mobile. The possibilities for how QR codes can be used to marry two worlds are endless.

While 3D and QR technology seem to be the hot trends maturing into platforms for change and innovative leaps forward, the success foreseen by Howard Stringer and others depend on proper implementation. True ROI in today's world comes from content sharing and talking with and listening to consumers. Social media is pivotal in bringing brands and consumers closer together to unveil the level of intimacy desired by both sides to encourage if nothing else, participation. What builds these strong bonds between brand X and John Doe are high levels of chemistry, authenticity, transparency, inspiration, connectivity, value, shared POVs, empathy, the list is sometimes endless. Mobile technology through the use and development of applications have capitalized on these core underpinnings of relationship building. JetBlue's Twelpforce, Nike iD & Nike True City, My Starbucks Idea, the Ford Fiesta movement, and many more are key examples of how brands are crossing the bridge between the Internet and the 'outternet.' Critics have coined the phrase "Consumer 2.0" to match the cyborgian characteristics we have adopted and welcomed into our lives. 3D no doubt answers the question of how might everyday things be improved to meet the demand of tomorrow, however QR technology is vital when using participation tactics to solve some of the new breed of business problems as two worlds collide.


- Created, Edited & Shared using BloggPress on iMike

Sunday, 24 January 2010

A New York LOVE Story




Since the new year and a wee bit prior, I have been taking trips on the Bolt Bus, to and from DC to visit my Lady. While gallivanting around Georgetown, bumping into Hilary Clinton (not really, but we saw her mop of hair in the halls of Georgetown University), I got a call from a research and trends firm based in New York. PSFK, some of you might know of it. All I can, say is that I felt pretty bad ass and honored that Piers had called me to come in for a 4 week internship for the month of January. Now, after almost 2 years across 2 countries being on the constant hunt for my official long term agency position as a planner, an internship hardly has the glory it did four years ago, but having a chance to be in the room with some great thinkers and do-ers is not a chance to ever pass up.

As I made my way home I got news from my Suit friend at McCann, that her aunt's apartment would be free for the time that I would be working at PSFK. The timing could not have been better! The sheer thought of Metro North being a thing of the past, give me goose bumps!

As I begin the second half of my time at PSFK working on some great clients, my newest neighbor is the famous LOVE sign on the corner of 6th avenue and 55th street in Midtown Manhattan. Adorned in the heart of the metropolis amidst the city's famous pieces of signage, it rests, waiting to stand beside anyone wanting to get up close and personal with a little piece of LOVE. I am lucky enough to have an amazing view from 'my' kitchen window of people sharing a moment with one of the city's quieter jewels.

I have taken great pride in my worldly travels and more importantly the places where I was lucky enough to call home for a brief moment or two. From living on an 18 whole golf course in Greenwich CT, to a small villa off the cliff of Santorini's capital city Fira, to a basement studo flat in Nottting Hill, a brownstone in Hampstead and now a midtown apartment in the big apple where LOVE at my doorstep, I am eagerly awaiting my next wee nook.

- Posted using BlogPress from my iPhone

Location:W 55th St,New York,United States

Wednesday, 20 January 2010

AD Lad Caught on Film!!!



The other day @elan_miller from Redscout reached out, asking for my reaction (I'm the fourth one!) to the Spur series on account planning. I began planning over in the UK where the junior talent pool seems to be more proactively cultivated and I really believe Redscout has done a great job on provoking the conversation not just here in the States but around the world! Going through the videos (They can also be found in my prior post) as well as these reactions should help to paint a picture, not of what planning is, but what it is doing.

This month I am working with PSFK on a few exciting accounts, pulling trends and innovations which will help support the pending strategic brief. For anyone thinking of making the switch or even the initial moves into unearthing the myths and realities of planning, I would encourage you to start working on anything that inspires you and see what happens!

Kenji Summers was right when he said planners are a guild, so go out there and Get Excited & Make Things!

Ad Lad OUT!

Tuesday, 5 January 2010

Redscout & PSFK Present Spur for Planners! 2010











Happy 2010 everyone! PSFK & Redscout have put together a fantastic series about the evolving horizon for planners. I am still hitting the pavement myself and I am working on a project of my own which I will be posting in full detail in the coming months!

Enjoy!

Saturday, 21 November 2009

'Lady Happy'

Helllooooooo? Anyone still out there….. [long pause] ……?????

The last few months I have felt drained, defeated and jaded, among a few other pejorative moods. Yet in spite of this, I desperately began searching high and low for a little bit of Happy.

In Ad Land it has become tiring to hear of people and brands being over positive, claiming to be serving up a slice of this so called ‘Happy’ on a silver platter for us all to enjoy. Well, I’m not talking about discounts or those ‘special moments before the purchase,’ I’m talking about those stupid tiny purchases you can only buy for yourself and share with the closest person to you. I call them Happy because they are the rare things that remain just as Happy long after the first moment you saw them.

My first piece of Happy was uncovered in Covent Garden at All Saints. It was a small brown tattered leather wallet with an arcane piece of leather string hanging from it. It was £40 but I had to have it just to make the queue that much more annoying for those behind me as I would unravel it for a simple Fiver, and that much more easier for the local pick-pocket to yank the string and run away with my life. All in all, 8 months in and still, I love it!
As those of you who know me, moving home has been a roller coaster of emotions only matched by the uncertainty of the job hunt, and my pursuits for tiny pieces of Happy slowed down…that is until recently!

The biggest piece of Happy was more of a conscious thought-after purchase, my new iPhone 3G S!! I needed this tool of the future for my travels out to San Francisco for the Planningness conference and my week working for Euro RSCG. I even rewarded its companionship with a black Air Jacket case with a matte finish and matching screen cover. I treat those I love very well ☺

More recently, my Lady and I have finally realigned ourselves and celebrated the pre Holiday season gallivanting around NYC, mixing cocktails with old friends and new ones with accents, topped off with the much anticipated visit to Chop’t, the creative salad company, it may seem like an errand but after almost a year in the making this lunch was definitely a piece of yummy Happy.

Sure enough, when it rains, it pours … hence the dual meaning for the title of this posting. My Lady of course makes her debut, but more importantly and on a more relevant note, my feelings at the moment can be aligned to Liza Minnelli’s Cabaret number, ‘Maybe This Time.’

OOH almost forgot! After a trip out to Marshall’s I discovered some more Happy!
A green OGGI travel coffee mug, and the softest, most snuggliest green throw!
But I digress…

Speaking of pouring, I am also in the process of interviewing with Anomaly in NYC and DraftFCB out in San Francisco! Even a wee bit of action on the job front is enough to help shift my energies. (wow I sound like my mom, minus of course the fancy new nails, layers of colour fused into her hair and her plethora of new coats! The wonders of what one can afford after sacrificing heat during the winter!)

My final piece of Happy, aside from finally feeling like I can write about something other than advice about how best to ‘hang in there’ during tough times, is the Moleskin Storyboard journal I found today along with a small green pen. (Have you picked up that I am quite fond of the colour green yet?)
So as of this moment, as my Lady reads this, her teeth are grinding, for yet again I have taken a page out of her book. Well tough cookies missy! ☺

So as Happy makes itself easier for me to uncover and 2010 swiftly approaches with new moments and opportunities, I’ll sign off in the words of Liza…

'All the odds are in my favor
Something's bound to begin
It's got to happen, happen sometime
Maybe this time I'll win'

Sunday, 18 October 2009

The Bay Cronicles (1/10)

Planningness Oct 2009 San Francisco






Over 2 days at one of the many Acadamy of Art buildings in San Francisco, Mark Lewis (Planning Director for DDB West) put on a great show!!!

I took to the sky late Friday night, unfortunatly missing the first day of seminars, but landed safley to jump into the action of day two!

My seminars began promptly at 8:45 with Connection Planning in 2009. Over the course of 2 hours we broke down a now media planning silo, and built a new perception comprising of a 51/49 percentage of experience planning and media planning, respectivly.

Next was the use of Commercial Semiotics. Very helpful for young planners. We got to dive into a great ad, of which I'm familiar, Sony Balls by Fallon London (among other pieces of art and technology). We deconstructed the consumer, social, and cultural research aspects of the piece to really get at how semiotics is about defining culture.

After lunch I participated in How To Do Stand Up Comedy. This was intense but highly insighful as to how effective writing and planning can truly deliver a great narrative. Another high point, was the reality that great comedy is built on negative connections, which a nice approach to the positivity storytelling that adland is all about!

Nearing the end of just one day, Adrian Ho from Zeus Jones really helped define planning in the 21st Century & Modern Branding tools. We got into groups by which month our birthdays fell into and developed new and innovative tools for which could help bring a brand into the modern world. Team August really delivered a great way of bringing the battle of Love & Hate into the conversation about 'where my brand is and where I want it to be.'

We were lucky enough to have a last minute, quick tutorial lecture on story telling and it's power, followed by drink complements of Google!!

Planningness 2010 is a MUST, for if you like what you just read, it was only 25% of what was available over the two days. Imagine what next year will bring?!?!

-- Posted from my iPhone

Wednesday, 14 October 2009

Meaningful Moments (This Is A Long One...)

Today I was reading the Real Simple magazine after the mailman, on his daily route, stopped by the NYSC to drop off some much needed tools of procrastination. For once, my coffee is all gone, the towels are all folded and my phone is all but buzzing from Gchat, I eagerly await anything the mailman has to deliver.

I found an article consisting of writers detailing their meaningful moments in a day. Their stories are full of the insight you just can’t get from surveys, focus groups, and mass marketing events.

4am – Edwidge Danticat, Author of Breath, Eyes, Memory and Brother, I’m Dieing
A Morning Lover
From her childhood memories of growing up in Haiti and taking to the streets with her family to prayer meetings called kowots, she loved the fact that in the usually lively and rambunctious neighborhood where she had lived, just being able to hear her and her families voices echo in the silence, was “devine.” In her adult life, she adores 4am where she can savor the moment of climbing in for a snuggle with her husband and children before the day begins.

6:30am – Rick Moody, Author of The Diviners, Garden State, and The Ice Storm
A Paper Fetcher
Rick grew up always venturing out to find the morning newspaper at first due to keeping himself on a budget, but later grew to love his quiet stroll of unpopulated streets, to chat up the guy at the newsstand. He calls it “sublime.”

After Sunrise – Roxana Robinson, Author of Cost and This Is My Daughter
A Sunriser
Standing on her back porch where the air is fresh and cool, she observes the morning dew and the arrival of the new season.
“I stand looking. There is a mist at the end of the meadow, and a fine, tiny curl of steam rising from my coffee. This is the moment I want to be in. …Sometimes there is just the wind, shifting the dry stalks of the grasses, moving the last leaves in the woods. I breathe in the cool, damp air. Everything is poised. The day is about to begin.”

Post-School Drop Off – Rebecca Barry, Author of Later, at the Bar
A Caffeinated Gossip Girl
After having kids and refusing to fall in line with other parents who go straight to work after dropping their kids of at school, Rebecca ensures she has ‘her’ time. She makes her way to her local coffee shop where she intersects with her neighbors, to listen to stories about people’s spouses, jobs, and children. Rebecca is leading the movement to bring the Happy Hour to the morning, complete with good coffee and a cozy place to sit, while listening to other people’s business

10:30am – Monique Truong, Author of The Book of Salt
A Deputy Caretaker
After her late cup of coffee, Monique begins to “walk the grounds” of her Brooklyn home where her and her husband have a fig tree, several citrus trees, a variety of herbs, and a couple of potted flowers. She inspects them long after her husband did before she awoke, noting anything that has sprouted, bloomed and wilted. Through out the day, Monique and her husband text and call each other to go over the details, and compare notes and complain about the squirrels. She says, “the joy is also in the sharing of this small piece of earth with my own constant companion.”

Noon – Lily Tuck, Author of The News From Paraguay and Woman of Rome
A Lunchtime Lover
While Lily’s morning most reflected by own when I was working for the Saatchi Saatchi Fallon group, her day is built around her sandwich. On her way to work after picking up a coffee, reading the paper, and picking up a sandwich, she starts her day with e-mails blogs, eBay, and phone calls until before she knows it, its lunchtime. She takes a moment to enjoy her sandwich with a glass of soda water. Now the day has its divide from its start. Lily’s afternoon lies dead ahead for her to work and write diligently into the afternoon.

3pm – Amy Bloom, Author of Away and the forthcoming Where the God of Love Hangs Out
A Devout Napper
Three o’clock is Amy’s naptime and has been for 50 years.
“My nap is a forceful, accomplished lover, for whom I have bought, over the years, a few appreciative tokens (a mammoth couch, an indestructible blanket). I submit; I wallow, I revel in what’s coming. When this hour rolls around, I put down my work and open my arms to Hypnos, and his handsome sons, Morpheus and Phantasus – not ones to say no to a nap.”
6pm – Geraldine Brooks, Author of March and People of the Book
A Dinner Maven
“I love the moment when we all pull up out chairs and sit down to dinner. Most nights, if it’s just the five of us, we are around the kitchen table. So there are a few minutes of transition between the flurry at the stove to the clatter of tableware and the passage of dishes across the room. Then we all take a deep breath.”

6:30pm – Ann Hood, Author of The knitting Circle and Comfort
An Evening Connoisseur
Ann’s day begins early from waking up two children with a decade between them, slurping down her coffee, driving her kids to school, finding clean socks, signing permission slips, answering phone calls, meeting deadlines, waiting for repairmen, retrieving her kids and cooking dinner all while emails flow freely as if like water falling from the sky. Finally it is 6:30pm, Ann hears the sound of her husband’s key in the lock, and in an instant all the driving and the fixing is worthwhile, as she gets a kiss hello and uncorks a bottle of wine over the sharing of what has happened in their hours apart.

8:30pm – Jonathan Safran Foer, Author of Everything Is Illuminated, Extremely Loud and Incredibly Close, and the forthcoming Eating Animals
An Inbetweener
From spending hours staring at his blank screen wanting only to turn it off, Jonathan knows he will eagerly anticipate turning it back on during his commute home. From spending, what feels like a century, putting his children to sleep, Jonathan finds himself wanting them to wake up again. Jonathan feels most himself between the having done and the having to do again.

The Kids’ Bedtime – Ayelet Waldman, Author of Bad Mother and Love and Other Impossible Pursuits
A Storytime Mother
Ayelet’s joy can be found in the most bittersweet 20 minutes spent with her eight-year-old daughter Rosie. Rosie loves books and stories; she can recount the exact plot of every story Ayelet tells her. All Rosie ever wanted to do was read but she is dyslexic, as a cruel twist of fate. Nonetheless, after courses, tutors, boxes of sight words, Rosie and Ayelet curl up under the covers, as Rosie defiantly reads against her disability to one day be able to read on her own and one day, as Ayelet foresees, possibly write.

Late At Night – Monica Bhide, Author of Modern Spice
A Reflective Simplifier
Monica takes her time getting into bed and once under the covers, gently combs through what she is thankful for in her day. From her husband making his appointment on time, being able to find ointment for her son’s scraped knee, to her being able to cook a delicious dish. Although hesitant at first to begin this routine after a friend’s council, she has welcomed a sense of piece and centering of her mind and she drifts off to start another day.

While value is constantly being redefined and strategies are built around provoking rare moments to illicit timeless emotions, turning small routines into simple joys is where the real stories lay waiting.

**These people and stories were featured in depth in the November issue of Real Simple magazine, titled The Most Meaningful Moment Of My Day

Strategy Featuring Timberland (AD Lad's Honor Role)

No this is not album or a new release chart topping single, but more like one the most on point strategies for the current pulse of Timberland's target market. Have a look for yourself...




Mullen's Stay On Your Feet campaign is offers an experience far beyond shoe shopping, after a deal with CareerBuilder.com to help blue collar workers find jobs and share their toughest day on the job for a chance to win a pair of the shoes. Timberland is becoming an enabler and offering value to time spent.

This is a footprint to track!

iPhone Makes The World Smaller




I just downloaded the Free Photoshop Mobile App and transformed a large London landmark into what looks like a smaller colourful model. I am not claiming that by sharing my photo via 'social media' is the agent of miniaturization (for media is a 'where' and being social is a 'how'), because people have always participated in debates and conversations about stories, ads, events and more.

At a time when the world is litterally at my finger tips, there is something to be said for the power behind those wielding an iPhone.

-- Posted from my iPhone

Tuesday, 13 October 2009

My Lady In Red

Once upon a time Parí...
Sometimes looking back at great moments in my life causes a pause. A momentary freeze from the surmounting stress or change that is about to take place.
This is for someone very dear to me who I miss spending days with very much.
-- Posted from my iPhone

Monday, 12 October 2009

Rate My Wobble




Check out this first ever out of season ad for comic relief with Gordon Ramsay's sauce line, created by Fallon London and me, AD Lad!!!!
Well ok, maybe I'm not in the advert, but I was pushing the cart into the shot and trying to make it as wobbly as possible without causing the sauce stack to fall over.

I was sitting at my desk at Fallon a few months back, when I was asked to show up on the set of a Gordon Ramsey advert. Fallon had a car pick me up from my flat in Hampstead and wisk me away to south east London. I felt like I was an X Factor finalist (Ad Lad's powers of achieving new levels of lameness can stop even a speeding bullet). The glitz & glam of it all quickly dissolved as I stepped out into an empty lot and made my way up to an abandoned super market to lend an extra pair of hands as Shop Clerk #2.

The day started with, I have to say the best damn sweet sausages I had ever tasted. They must have had a maple glaze...
mmmmm....maple glaze. Kinda makes you hungry now right?

After many actions, cuts, and "Michael can you make it more wobbly?," I managed to get a balance between pushing the cart in time with the mobile camera crew while keeping a steady wobble. So if you're one for critiquing, then hit the play button again and rate my wobble!

Saturday, 10 October 2009

Everyone Is A Critic?

My Dog Jazz...

Great creative used to be defined by traffic reports and a boost in sales...today however, emotions drive success and if a brand or story can make anyone; man, woman, dog and cat, feel that "I wish I could have been there" moment, then you know you're on to something!

Friday, 11 September 2009

Membership

Growing up in country clubs and around the wealthy, I developed an early and somewhat warped perception of membership. My father worked as the General Manager for various Westchester, New York and Fairfield, Connecticut country clubs and I quickly moved up the ranks from bus boy at 14 to bartender by 17. However no matter the club or the view I had over the dinning room, there always was a visible line between the likes of a 'service boy' and a 'member.'
This facilitated a fascination for luxury from a early age, be it lavish homes, exotic vacations, labels & price tags and even social circles. A simple desire for things I thought to be just out of reach.
After my four years in college and three years now out in the 'real' world I'm proud to say, I've been knocked down a few pegs. Recently, as a means to stay active while the hiring freezes begin to thaw, I've taken a part-time job at a 'local' New York Sports Club. My General Manager is a lively character even on the busy days. Hailing from England she moved here in 2003 after working in film production with the likes of Jo Brand and some other English names I have yet to truly discover. She sees it how it is and sure enough tells it how it is, right then and there. She hired me on the spot for the reason that she knew I was someone on the move looking to keep busy. She said something that I have been sitting on since last Thursday:
"[Ad Lad], I hate my job. I keep telling myself this is my last season, I want to go into consulting and travel the world, but I LOVE these members."
At first I thought, mmmmm K, but after seeing her engage and enjoy the people at the gym and seeing them enjoy her just as much, I began to feel that once very present line between a service boy like me and the membership, quickly begin to fade into the landscape.
It's interesting to peel back the silver veil and see genuine reactions and feelings from people whether it be a VIP or a bus boy. I strongly feel that, while the concept of membership and exclusivity has always existed, it's beginning to take new shapes here and there, whether from the financial crisis or the social and personal restarts taking place, it's hard to pin point. In order to really understand the pulse of the people we need to look less at the labels of 'bus boy' and 'member,' and dive head first into the characters out there. That's where the real story is.

Wednesday, 9 September 2009

The Power Of 6 Strings

Saturday on Labor Day weekend in New York City can mean a lot to many people. For me I had date with someone I've been neglecting of late ... myself.

It might appear to be as simple as a shirtless man in jeans with a piece of wood hanging around his shoulders surrounded by people enjoying either him, the city, their iPods or all three and more. However, for those lucky few who were there (Insert Smirnoff Ad here) it was much more!

My stroll began from the East Side with no destination but with an objective to people watch. I was going to treat myself to a snack and a can of pop, but 1. I spent $4 on a much needed bottle of Fiji Water and 2. No one calls it pop anymore and the looks bought me a detour through the Upper West Side. Soon I landed upon the scene above and a man called David That Guitar Man in Central Park. His personality was infectious and in a time when the term Swine Flu has set up shop above the fold, it was nice to see strangers converging on such a beautiful New York afternoon.

He began to engage with those passing by and those sitting, as one would do over cocktails sharing a story about that guy Bob at work and that incident with the copier. Needless to say, he had people laughing with him and at him, however no one was leaving. I began to see a certain community being built as each rhyme was made and note was sung. People's shame melted away as hands shot up as he began a group of those who have ever tried online dating, people's voices added to the tune of his guitar and to that of the city, as strangers became friends when home towns were shouted out.

Suddenly his 6 strings became 5 and even more people showed up, as he offered free hot dogs, wrapped as a pair and encouraged people to find a new friend to share one with, while he fixed his guitar. David That Guitar Man in Central Park became the shoreline connecting the people sat atop the hill with those out in the row boats as he belted out a few Beatles hits, for not only our ears but for Mr. Sid Bernstein, who just like me, was on a date with himself on this particular Saturday. Although he was a true gentleman, for he had brought a lawn chair!

Just as it was time to take to the skyline in order to make it in time for a surprise engagement party, my Saturday date was made by the power of 1 man and his 6 strings. A bride and groom making their way from what must have been the best Saturday wedding in New York, crossed the path in front of David and his hill top audience. His Beatles cover quickly turned into Elvis' Can't Help Falling In Love, as 1 by 4 by 17 by what must have been 70 of us joined in as we caught this new couple's first official New York City dance. These are the kind of memories this city is made up of.
It might have been as simple as a shirtless man in jeans with a piece of wood hanging around his shoulders surrounded by people, but for us all it was the best interruption from a midday stroll through the park, for he made people feel welcome and most of all, no matter the length of time it lasted, we all felt apart of something.



Wednesday, 2 September 2009

AD Lad's Honor Role

Photo from the Daily Mail September 02, 2009
http://www.dailymail.co.uk/news/article-1210698/Square-deal-Unemployed-graduate-offered-job-displaying-giant-CV-4th-plinth.html
I have posted before about two young men walking up and down the freeway in New Jersey handing out their resumes, and true to form, the trend of standing above the crowd in increasingly creative ways is happening around the world!

I thought it was awesome how one spectacular night out with the Dazzler 'n friends spent in Trafalgar Square could put me right in front of my mom's eyes as I waved to her from a 4,000 miles away over a HUGE puddle!

This young man used his powers to hurl himself upon one of the highest soap boxes in London and demand people's attention from a much closer distance! I know from experience the daunting challenge that lays dormant until those entering their final year of university soon graduate to the job hunt. Emails, meetings and phone calls are all the baby steps needed to landing yourself in a job, there is no doubt. However, what that job is can differ. I think people like Alex Kearns (I hope to think myself included) will be the few who will be turning their passion for creative strategies into their bread and butter.

This is a shout out to Alex and to the rest of us out there!

Friday, 21 August 2009

I Think The Freezer Deserves A Light As Well

Every now and then a chain email comes along, despite how many times you make it clear to your family and friends you HATE them! In this case, a long chain letter came to my sister in what seemed it's most primal form (meaning only being sent a few times, rather than to the entire www, due to wild formatting!). Nevertheless she read them aloud as I began to make us Wild Berry Mojitios on the most humid day in CT. I soon realized I had begin to 100% totally relate to the content she was sharing.

I decided I would man up and admit when I am wrong, and that from time to time (and I literally mean, from TIME to TIME) mass emails can connect to you, or at least to me.

I can talk to as many friends, peers, and strangers about certain topics, but every now and then, the things you don't say, but think about every two days or so, make it to a mass email by someone else!

I would like to acknowledge, from what I assume is the author a Mr. Luke Grilli (please comment on this post if this all came from you) for his additions to the twitter/blogo/facebook/txt-o-sphere!

(I have bolded and italicized my own tiny tweaks to the few thoughts I personally related to)

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More often than not, when someone is telling me a story all I can think about is that I can’t wait for them to finish so that I can tell my own story that’s not only better, but also more directly involves me.

Nothing sucks more than that moment during an argument when you realize you're wrong.

Have you ever been walking down the street and realized that you're going in the complete opposite direction of where you are supposed to be going? But instead of just turning a 180 and walking back in the direction from which you came, you have to first do something like check your watch or phone or make a grand arm gesture and mutter to yourself to ensure that no one in the surrounding area thinks you're crazy by randomly switching directions on the sidewalk.

I totally take back all those times I didn't want to nap when I was younger.

Do you remember when you were a kid, playing Nintendo and it wouldn't work? You take the cartridge out, blow in it and that would magically fix the problem. Every kid in America did that, but how did we all know how to fix the problem? There was no Internet or message boards or FAQ's. We just figured it out. Today's kids are soft.

There is a great need for sarcasm font.

I would rather try to carry 10 plastic grocery bags in each hand than take 2 trips to bring my groceries in, but the gym frustrates me.

Was learning cursive really necessary?

What would happen if you hired two private investigators to follow each other?

While driving yesterday I saw a banana peel in the road and instinctively swerved to avoid it...thanks Mario Kart.

Bad decisions make good stories.

I'm always slightly terrified when I exit out of Word and it asks me if I want to save any changes to my ten page research paper that I swear I did not make any changes to.

I hate when I just miss a call by the last ring (Hello? Hello? Damnit!), but when I immediately call back, it rings nine times and goes to voicemail. What'd you do after I didn't answer? Drop the phone and run away?

Sometimes I'll look down at my watch 3 consecutive times and still not know what time it is.

I wonder if cops ever get pissed off at the fact that everyone they drive behind obeys the speed limit? I’d like to see a cop car hiding in the branches on the Merit Parkway, so when I get pulled over, my gut feeling of denial, hatred and depression is overcome by, HOLY CRAP THAT WAS AWESOME!

Time Travel In The Big Apple

Ok so its 1809....No Wait it's 1609! A few years back I began keeping a diary journal of my day to day life in college but I would try and translate my writing style and transform some of the modern conveniences such as cars and bars, into horse drawn carriages and speakeasies. Clearly I was pulling from the 1920's with the last one, but the theme of time travel back into times almost lost in a day and age of social media, Tom Toms and monorails, have always captivated me.

Time travel was THE reason why I fell in love with London. There is a scene in the DaVinci Code, almost 2/3rds of the way in, as Robert Langdon and Sophie are running through the streets of London, as Robert tells a story of the tomb they are about to visit in search of the Holy Grail. The Scene captures them running across the street from a bird's eye view dodging red double decker buses and black cabs, as translucent ghosts from a large ornate funeral procession appear intertwined with modern day London.

The Dazzler and I used to walk through the streets and spend time and plow through many bottles of a fine tesco bottle of Pinot Grigio in parks thinking of how many people from the ages have spent time doing the same thing. Every nook and cranny of London is decorated with a past and imbued with a story.
WELL, to my discovery with the help of National Geographic, The Mannahatta Project by the Wildlife Conservation Society has successfully bent the laws of time and space with the help of the Internet after nearly a decade of research. They have uncovered the original ecology of one of the worlds largest and beloved cities. What now are towering high-rises and grid like landscape, used to be roaming hillsides, valleys, forests, fields, freshwater wetlands, salt marshes, beaches, springs, ponds and streams all supporting a rich wildlife and sustaining people for probably 5000 years before the Europeans first stepped foot on the land in 1609.

The site allows you to explore any street and neighborhood as it was in 1609, download and learn about the science behind the Big Apple, and most importantly discuss!

I've been diving in and learning about the Original New Yorkers, the Native American Lenape People. I've already put in a few addresses of friends and some offices where I used to work and although the landscape has changed, it is no doubt still a jungle out there!