Sunday, 24 January 2010

A New York LOVE Story




Since the new year and a wee bit prior, I have been taking trips on the Bolt Bus, to and from DC to visit my Lady. While gallivanting around Georgetown, bumping into Hilary Clinton (not really, but we saw her mop of hair in the halls of Georgetown University), I got a call from a research and trends firm based in New York. PSFK, some of you might know of it. All I can, say is that I felt pretty bad ass and honored that Piers had called me to come in for a 4 week internship for the month of January. Now, after almost 2 years across 2 countries being on the constant hunt for my official long term agency position as a planner, an internship hardly has the glory it did four years ago, but having a chance to be in the room with some great thinkers and do-ers is not a chance to ever pass up.

As I made my way home I got news from my Suit friend at McCann, that her aunt's apartment would be free for the time that I would be working at PSFK. The timing could not have been better! The sheer thought of Metro North being a thing of the past, give me goose bumps!

As I begin the second half of my time at PSFK working on some great clients, my newest neighbor is the famous LOVE sign on the corner of 6th avenue and 55th street in Midtown Manhattan. Adorned in the heart of the metropolis amidst the city's famous pieces of signage, it rests, waiting to stand beside anyone wanting to get up close and personal with a little piece of LOVE. I am lucky enough to have an amazing view from 'my' kitchen window of people sharing a moment with one of the city's quieter jewels.

I have taken great pride in my worldly travels and more importantly the places where I was lucky enough to call home for a brief moment or two. From living on an 18 whole golf course in Greenwich CT, to a small villa off the cliff of Santorini's capital city Fira, to a basement studo flat in Nottting Hill, a brownstone in Hampstead and now a midtown apartment in the big apple where LOVE at my doorstep, I am eagerly awaiting my next wee nook.

- Posted using BlogPress from my iPhone

Location:W 55th St,New York,United States

Wednesday, 20 January 2010

AD Lad Caught on Film!!!



The other day @elan_miller from Redscout reached out, asking for my reaction (I'm the fourth one!) to the Spur series on account planning. I began planning over in the UK where the junior talent pool seems to be more proactively cultivated and I really believe Redscout has done a great job on provoking the conversation not just here in the States but around the world! Going through the videos (They can also be found in my prior post) as well as these reactions should help to paint a picture, not of what planning is, but what it is doing.

This month I am working with PSFK on a few exciting accounts, pulling trends and innovations which will help support the pending strategic brief. For anyone thinking of making the switch or even the initial moves into unearthing the myths and realities of planning, I would encourage you to start working on anything that inspires you and see what happens!

Kenji Summers was right when he said planners are a guild, so go out there and Get Excited & Make Things!

Ad Lad OUT!

Tuesday, 5 January 2010

Redscout & PSFK Present Spur for Planners! 2010











Happy 2010 everyone! PSFK & Redscout have put together a fantastic series about the evolving horizon for planners. I am still hitting the pavement myself and I am working on a project of my own which I will be posting in full detail in the coming months!

Enjoy!

Saturday, 21 November 2009

'Lady Happy'

Helllooooooo? Anyone still out there….. [long pause] ……?????

The last few months I have felt drained, defeated and jaded, among a few other pejorative moods. Yet in spite of this, I desperately began searching high and low for a little bit of Happy.

In Ad Land it has become tiring to hear of people and brands being over positive, claiming to be serving up a slice of this so called ‘Happy’ on a silver platter for us all to enjoy. Well, I’m not talking about discounts or those ‘special moments before the purchase,’ I’m talking about those stupid tiny purchases you can only buy for yourself and share with the closest person to you. I call them Happy because they are the rare things that remain just as Happy long after the first moment you saw them.

My first piece of Happy was uncovered in Covent Garden at All Saints. It was a small brown tattered leather wallet with an arcane piece of leather string hanging from it. It was £40 but I had to have it just to make the queue that much more annoying for those behind me as I would unravel it for a simple Fiver, and that much more easier for the local pick-pocket to yank the string and run away with my life. All in all, 8 months in and still, I love it!
As those of you who know me, moving home has been a roller coaster of emotions only matched by the uncertainty of the job hunt, and my pursuits for tiny pieces of Happy slowed down…that is until recently!

The biggest piece of Happy was more of a conscious thought-after purchase, my new iPhone 3G S!! I needed this tool of the future for my travels out to San Francisco for the Planningness conference and my week working for Euro RSCG. I even rewarded its companionship with a black Air Jacket case with a matte finish and matching screen cover. I treat those I love very well ☺

More recently, my Lady and I have finally realigned ourselves and celebrated the pre Holiday season gallivanting around NYC, mixing cocktails with old friends and new ones with accents, topped off with the much anticipated visit to Chop’t, the creative salad company, it may seem like an errand but after almost a year in the making this lunch was definitely a piece of yummy Happy.

Sure enough, when it rains, it pours … hence the dual meaning for the title of this posting. My Lady of course makes her debut, but more importantly and on a more relevant note, my feelings at the moment can be aligned to Liza Minnelli’s Cabaret number, ‘Maybe This Time.’

OOH almost forgot! After a trip out to Marshall’s I discovered some more Happy!
A green OGGI travel coffee mug, and the softest, most snuggliest green throw!
But I digress…

Speaking of pouring, I am also in the process of interviewing with Anomaly in NYC and DraftFCB out in San Francisco! Even a wee bit of action on the job front is enough to help shift my energies. (wow I sound like my mom, minus of course the fancy new nails, layers of colour fused into her hair and her plethora of new coats! The wonders of what one can afford after sacrificing heat during the winter!)

My final piece of Happy, aside from finally feeling like I can write about something other than advice about how best to ‘hang in there’ during tough times, is the Moleskin Storyboard journal I found today along with a small green pen. (Have you picked up that I am quite fond of the colour green yet?)
So as of this moment, as my Lady reads this, her teeth are grinding, for yet again I have taken a page out of her book. Well tough cookies missy! ☺

So as Happy makes itself easier for me to uncover and 2010 swiftly approaches with new moments and opportunities, I’ll sign off in the words of Liza…

'All the odds are in my favor
Something's bound to begin
It's got to happen, happen sometime
Maybe this time I'll win'

Sunday, 18 October 2009

The Bay Cronicles (1/10)

Planningness Oct 2009 San Francisco






Over 2 days at one of the many Acadamy of Art buildings in San Francisco, Mark Lewis (Planning Director for DDB West) put on a great show!!!

I took to the sky late Friday night, unfortunatly missing the first day of seminars, but landed safley to jump into the action of day two!

My seminars began promptly at 8:45 with Connection Planning in 2009. Over the course of 2 hours we broke down a now media planning silo, and built a new perception comprising of a 51/49 percentage of experience planning and media planning, respectivly.

Next was the use of Commercial Semiotics. Very helpful for young planners. We got to dive into a great ad, of which I'm familiar, Sony Balls by Fallon London (among other pieces of art and technology). We deconstructed the consumer, social, and cultural research aspects of the piece to really get at how semiotics is about defining culture.

After lunch I participated in How To Do Stand Up Comedy. This was intense but highly insighful as to how effective writing and planning can truly deliver a great narrative. Another high point, was the reality that great comedy is built on negative connections, which a nice approach to the positivity storytelling that adland is all about!

Nearing the end of just one day, Adrian Ho from Zeus Jones really helped define planning in the 21st Century & Modern Branding tools. We got into groups by which month our birthdays fell into and developed new and innovative tools for which could help bring a brand into the modern world. Team August really delivered a great way of bringing the battle of Love & Hate into the conversation about 'where my brand is and where I want it to be.'

We were lucky enough to have a last minute, quick tutorial lecture on story telling and it's power, followed by drink complements of Google!!

Planningness 2010 is a MUST, for if you like what you just read, it was only 25% of what was available over the two days. Imagine what next year will bring?!?!

-- Posted from my iPhone

Wednesday, 14 October 2009

Meaningful Moments (This Is A Long One...)

Today I was reading the Real Simple magazine after the mailman, on his daily route, stopped by the NYSC to drop off some much needed tools of procrastination. For once, my coffee is all gone, the towels are all folded and my phone is all but buzzing from Gchat, I eagerly await anything the mailman has to deliver.

I found an article consisting of writers detailing their meaningful moments in a day. Their stories are full of the insight you just can’t get from surveys, focus groups, and mass marketing events.

4am – Edwidge Danticat, Author of Breath, Eyes, Memory and Brother, I’m Dieing
A Morning Lover
From her childhood memories of growing up in Haiti and taking to the streets with her family to prayer meetings called kowots, she loved the fact that in the usually lively and rambunctious neighborhood where she had lived, just being able to hear her and her families voices echo in the silence, was “devine.” In her adult life, she adores 4am where she can savor the moment of climbing in for a snuggle with her husband and children before the day begins.

6:30am – Rick Moody, Author of The Diviners, Garden State, and The Ice Storm
A Paper Fetcher
Rick grew up always venturing out to find the morning newspaper at first due to keeping himself on a budget, but later grew to love his quiet stroll of unpopulated streets, to chat up the guy at the newsstand. He calls it “sublime.”

After Sunrise – Roxana Robinson, Author of Cost and This Is My Daughter
A Sunriser
Standing on her back porch where the air is fresh and cool, she observes the morning dew and the arrival of the new season.
“I stand looking. There is a mist at the end of the meadow, and a fine, tiny curl of steam rising from my coffee. This is the moment I want to be in. …Sometimes there is just the wind, shifting the dry stalks of the grasses, moving the last leaves in the woods. I breathe in the cool, damp air. Everything is poised. The day is about to begin.”

Post-School Drop Off – Rebecca Barry, Author of Later, at the Bar
A Caffeinated Gossip Girl
After having kids and refusing to fall in line with other parents who go straight to work after dropping their kids of at school, Rebecca ensures she has ‘her’ time. She makes her way to her local coffee shop where she intersects with her neighbors, to listen to stories about people’s spouses, jobs, and children. Rebecca is leading the movement to bring the Happy Hour to the morning, complete with good coffee and a cozy place to sit, while listening to other people’s business

10:30am – Monique Truong, Author of The Book of Salt
A Deputy Caretaker
After her late cup of coffee, Monique begins to “walk the grounds” of her Brooklyn home where her and her husband have a fig tree, several citrus trees, a variety of herbs, and a couple of potted flowers. She inspects them long after her husband did before she awoke, noting anything that has sprouted, bloomed and wilted. Through out the day, Monique and her husband text and call each other to go over the details, and compare notes and complain about the squirrels. She says, “the joy is also in the sharing of this small piece of earth with my own constant companion.”

Noon – Lily Tuck, Author of The News From Paraguay and Woman of Rome
A Lunchtime Lover
While Lily’s morning most reflected by own when I was working for the Saatchi Saatchi Fallon group, her day is built around her sandwich. On her way to work after picking up a coffee, reading the paper, and picking up a sandwich, she starts her day with e-mails blogs, eBay, and phone calls until before she knows it, its lunchtime. She takes a moment to enjoy her sandwich with a glass of soda water. Now the day has its divide from its start. Lily’s afternoon lies dead ahead for her to work and write diligently into the afternoon.

3pm – Amy Bloom, Author of Away and the forthcoming Where the God of Love Hangs Out
A Devout Napper
Three o’clock is Amy’s naptime and has been for 50 years.
“My nap is a forceful, accomplished lover, for whom I have bought, over the years, a few appreciative tokens (a mammoth couch, an indestructible blanket). I submit; I wallow, I revel in what’s coming. When this hour rolls around, I put down my work and open my arms to Hypnos, and his handsome sons, Morpheus and Phantasus – not ones to say no to a nap.”
6pm – Geraldine Brooks, Author of March and People of the Book
A Dinner Maven
“I love the moment when we all pull up out chairs and sit down to dinner. Most nights, if it’s just the five of us, we are around the kitchen table. So there are a few minutes of transition between the flurry at the stove to the clatter of tableware and the passage of dishes across the room. Then we all take a deep breath.”

6:30pm – Ann Hood, Author of The knitting Circle and Comfort
An Evening Connoisseur
Ann’s day begins early from waking up two children with a decade between them, slurping down her coffee, driving her kids to school, finding clean socks, signing permission slips, answering phone calls, meeting deadlines, waiting for repairmen, retrieving her kids and cooking dinner all while emails flow freely as if like water falling from the sky. Finally it is 6:30pm, Ann hears the sound of her husband’s key in the lock, and in an instant all the driving and the fixing is worthwhile, as she gets a kiss hello and uncorks a bottle of wine over the sharing of what has happened in their hours apart.

8:30pm – Jonathan Safran Foer, Author of Everything Is Illuminated, Extremely Loud and Incredibly Close, and the forthcoming Eating Animals
An Inbetweener
From spending hours staring at his blank screen wanting only to turn it off, Jonathan knows he will eagerly anticipate turning it back on during his commute home. From spending, what feels like a century, putting his children to sleep, Jonathan finds himself wanting them to wake up again. Jonathan feels most himself between the having done and the having to do again.

The Kids’ Bedtime – Ayelet Waldman, Author of Bad Mother and Love and Other Impossible Pursuits
A Storytime Mother
Ayelet’s joy can be found in the most bittersweet 20 minutes spent with her eight-year-old daughter Rosie. Rosie loves books and stories; she can recount the exact plot of every story Ayelet tells her. All Rosie ever wanted to do was read but she is dyslexic, as a cruel twist of fate. Nonetheless, after courses, tutors, boxes of sight words, Rosie and Ayelet curl up under the covers, as Rosie defiantly reads against her disability to one day be able to read on her own and one day, as Ayelet foresees, possibly write.

Late At Night – Monica Bhide, Author of Modern Spice
A Reflective Simplifier
Monica takes her time getting into bed and once under the covers, gently combs through what she is thankful for in her day. From her husband making his appointment on time, being able to find ointment for her son’s scraped knee, to her being able to cook a delicious dish. Although hesitant at first to begin this routine after a friend’s council, she has welcomed a sense of piece and centering of her mind and she drifts off to start another day.

While value is constantly being redefined and strategies are built around provoking rare moments to illicit timeless emotions, turning small routines into simple joys is where the real stories lay waiting.

**These people and stories were featured in depth in the November issue of Real Simple magazine, titled The Most Meaningful Moment Of My Day

Strategy Featuring Timberland (AD Lad's Honor Role)

No this is not album or a new release chart topping single, but more like one the most on point strategies for the current pulse of Timberland's target market. Have a look for yourself...




Mullen's Stay On Your Feet campaign is offers an experience far beyond shoe shopping, after a deal with CareerBuilder.com to help blue collar workers find jobs and share their toughest day on the job for a chance to win a pair of the shoes. Timberland is becoming an enabler and offering value to time spent.

This is a footprint to track!